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OpenAI Rolls Out Conversion Bidding And New Campaign Tools For ChatGPT Ads
Image: Primary OpenAI has introduced updates to ChatGPT Ads related to bidding, budget, measurement, and campaign management. The most important change is the availability of oCPC bidding, which lets advertisers launch campaigns with a conversions goal and the system automatically favors clicks that are more likely to convert.
Beginning next week, OpenAI will change the daily budget rules in ChatGPT Ads to reflect a seven-day average budget, giving more flexibility to advertisers by allowing daily spend to vary within a weekly spend range. ChatGPT Ads now has a feature that allows excluding specific countries, states, and even cities from targeting.
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