I sell to fractional business owners, but for the uninformed, what could that possibly mean?
It’s not mathematical; it is fractional in the sense that a fractional executive simply provides specialized services on a part-time or project basis.
This business model has arisen through the emergence of online businesses and a new wave of increased agency from standard corporations. A fractional executive may currently or have done work for standard corporations, and it can be either done part-time or full-time as a business agency.
The usage of this is primarily to effectively optimize resources for any size of business. Smaller business owners can find fractional executives at their side for a variety of projects, whether it be hiring a fractional CFO for financial purposes, a fractional CMO for marketing, or any of the wide breadth of niches that encompass this field.
Corporations find the use of these executives through projects, this is where even fractional leadership can be found. Short-term strategic decision-making may be all that is needed for an effective project, as opposed to an entire onboarding process and long-term payment for expertise.
Winds of growth and change can find you hiring these services, having an expert guide decisions as you molt your shell & grow, can be of highest utility to a fledgling or growing company. Sometimes you just need the cherry on top.