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“How do I stand out in a sea of 10,000 candidates?”
It’s a question every finance student has asked themselves at some point, myself included. For a while, I thought there simply wasn’t an answer for me. Yes, I have relevant internship experience, a solid GPA, and I’m highly involved in activities on my college campus. But the truth is, so is everyone else. Your parents probably scream at you about joining the entrepreneurship club and applying to internships on Handshake, and while those are things you should be doing, they alone are no longer enough to win.
The workforce is in a strange era. Male college graduates are unemployed at nearly the same rate as non-college graduates. AI is already eliminating entry-level roles in many industries, and an already competitive job market is only getting harder to break into.
It is difficult to stand out, but there are ways to accomplish this that most people overlook. Today, I’m going to share one strategy I use that works extremely well.
LinkedIn is one of the most fascinating platforms I’ve ever seen. Every finance professional is on it, yet very few use it effectively, especially college students. I once made a bold post and received an interesting comment from an entrepreneur who came across it. He described most LinkedIn content as “profusive praise of mediocrity” and noted how my post stood out from the usual stream he sees.
That description is shockingly accurate. Open the app any day of the week and you’ll see 10,000 “Congratulations!” comments under posts about certifications or internship announcements, often from people the original poster doesn’t even know. LinkedIn is chronically misused, which is exactly why those who share original, thoughtful posts draw attention without even trying.
“But I’m only a college student. I don’t have the right to do that.”
For the longest time, I thought the same thing, until I gathered the courage to try. That was the biggest step: posting without caring about those who wouldn’t respect me for it.
Three months later…
I’ve had 1,500 profile views, visits from big-name firms, and conversations with professionals in areas I’m interested in.
Here’s the simple posting formula I followed:
1️. Pick a Topic That Grabs Attention
Choose a subject that’s somewhat controversial but still rational.
Why? People who raise eyebrows get remembered, people who play it safe don’t.
Example: The impact of long-term macroeconomic trends on classic investment strategies.
2️. Post Weekly
Share content on your topic every week.
Track what works and what flops—look for patterns in length, tone, and style.
Use AI tools to analyze post performance. Once you see what resonates, double down for about two months.
3️. Watch Who’s Watching You
(LinkedIn Premium helps here.)
See who’s viewing your posts and profile.
Ask yourself: “What kind of content attracts the right people?” Then post more of it.
4️. Message the Right People
Reach out to people who have viewed your profile multiple times.
This is far more effective than cold outreach, they’re already interested.
5️. Repeat
This isn’t a hack, it’s consistent, unconventional effort in a space where most people play it safe.
If you want different results, you have to do different things.
In my experience, the reason this strategy works so well is simple: so few people actually do it. If you follow this playbook you will inevitably stand out, simply because you are refusing to follow the default path on an app everyone uses a certain way.
When implementing this strategy, there are also some risks that are crucial to acknolwedge:
Peers will think you’re arrogant.
I have had countless friends tell me this strategy cannnot be used and is offensive, but you must remember they are not your target audience. As long as the big names are checking you out, you don’t owe anyone an apology.
Some professionals will not agree with you.
Yes, a lot of people in the industry will have issues with a college student sharing thoughts like this. But you don’t need everyone to respect the content. Only the people who will truly vouch for you and help you professionally.
Do not offend the wrong person.
If you have established relationships with people in the industry who you don’t think will support this type of content, this strategy is not for you. Do not risk strong relationships for the potential to establish new ones.
To sum up, this is a strategy that takes just as much courage as it does effort but it genuinely works. I highly encourage you to give it a try. Chances are, you’ll be just as suprised as I was.